james dive is an installation artist and long-term member of creative collective the glue society, founded in 1998 by former ad agency creatives jonathan kneebone and gary freedman. the company has offices in sydney and new york, while their portfolio of work determinedly stretches across media to incorporate graphic design, sculpture, installations, and broadcast television alongside print and TV advertising.

james dive is an installation artist and long-term member of creative collective the glue society, founded in 1998 by former ad agency creatives jonathan kneebone and gary freedman. the company has offices in sydney and new york, while their portfolio of work determinedly stretches across media to incorporate graphic design, sculpture, installations, and broadcast television alongside print and TV advertising.

joost goudriaan  has a number of friends who are sneaker fanatics. individuals who spend a fortune on their habit of collection expensive footwear which is then stored in rooms of specially controlled temperatures, sealed, never to be worn. the dutch designer thought about what these diehard shoe collectors might give their partners for christmas or valentine’s day to make-up for the money spent on their sneakers. originally conceived as a series of 10 pairs, goudriaan packaged the chocolate treats with a contract obliging the buyer to eat them—a bit of pain for pleasure perhaps?

joost goudriaan  has a number of friends who are sneaker fanatics. individuals who spend a fortune on their habit of collection expensive footwear which is then stored in rooms of specially controlled temperatures, sealed, never to be worn. the dutch designer thought about what these diehard shoe collectors might give their partners for christmas or valentine’s day to make-up for the money spent on their sneakers. originally conceived as a series of 10 pairs, goudriaan packaged the chocolate treats with a contract obliging the buyer to eat them—a bit of pain for pleasure perhaps?

sauron candy/lollies

sauron candy/lollies

chocolate baby heads (life size)

chocolate baby heads (life size)

Unbelievably realistic zombie bread by Kittwat Unarrom


“When people see the bread, they don’t want to eat it. But when they taste it, it’s just normal bread. The lesson is ‘don’t judge just by outer appearances.”